The Brut Funny Car was part of the re-grand opening of the CVS located in Manalapan NJ.
Following an extended hiatus, Brut®, "The Essence of Man®", returns to competitive drag racing. Marketed by Idelle Labs, Ltd., a division of leading personal care company, Helen of Troy, Brut has become the primary sponsor of a Ron Capps-driven nitro Funny Car fielded by perennial championship-contender Don Schumacher Racing.A pioneer of sports-related marketing in the 1960s and 70s, featuring endorsements by athletic icons including Muhammad Ali and Joe Namath, Brut previously sponsored a nitro Funny Car driven by veteran Al Segrini. Now, the popular men's fragrance and grooming products giant returns with a comprehensive sports marketing strategy keying the sizable, customer-rich environment of motorsports. Indianapolis-based Just Marketing Inc., an industry-leading motorsports marketing agency, will negotiate and implement key elements of Brut's multi-year racing program.
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